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The 7 deadly sins of Facebook marketing and how to avoid them

clock June 20, 2010 14:17 by author Charlie | comment Comments (2)


Facebook can be a great tool for agents - if it’s used well. Just steer clear of these traps and you'll be well on your way to social media success.

  1. Going for the hard sell. Very few things are as annoying as an agent who only posts links to listings or who brags constantly about recent sales. Be helpful and interact with other users. Add value to the community.
  2. Over-sharing. Before you post anything on Facebook stop and ask yourself if you’d be comfortable sharing it with a client in real life. Besides privacy and safety issues, anything you say is going to viewable (and remembered) for a long time.  
  3. Being a stalker. It’s great to want to know about your Facebook friends but knowing too much can put you in stalker territory. One example of stalker behaviour is using information gleaned from status updates in real life conversations. Unless you know the person well it can come off a little creepy. 
  4. Not listening. It’s great to be enthusiastic about Facebook. It’s not so great to be the person that clutters up your friends’ newsfeeds. Your contacts will hide your feed if you start posting too much, so find a happy medium.  
  5. Over-friending and zero interaction. Some Facebook users place a lot of emphasis on the number of friends they have. A high friend count is pointless if there’s no interaction. Comment on photos, status updates or become a fan of their business. Show them you care.  
  6. Engaging with trolls. The internet is full of trolls and trolls love to argue and cause havoc. They’re everywhere, including Facebook, and they may comment negatively on your updates or criticise you in some way. Never enter into an online slanging match with a troll. It will only harm your business.  
  7. Being hit and miss. Awkward silences harm your campaign. The best social media campaigns are well thought out strategies that have a clear plan of attack. Plan what you’re going to post, when you’re going to post and stick to it. 

Have you committed any of these Facebook sins? Are there any we've missed? What's the worst of them? 

Photo credit::Banalities on Flickr



To Fix or Not To Fix?

clock October 14, 2009 12:49 by author Harry | comment Comments (3)

should you be fixing your rates now?

 

Property Prices are on the move and, reviewing the recent media attention, interest rate rises appear to be heading our way soon and the banks are lining up with new products to secure your business.
 
" BankWest Mortgage Could Spark Price War.  A NEW price war is set to erupt across Australia’s $860 billion home lending market, with Commonwealth Bank owned – BankWest to launch a new mortgage product that will have an interest rate cap until late 2012." The Australian, September 2009
 
So the question that is on the mind of many investors appears to be...“To Fix or Not To Fix?”
 
This doesn’t have to be a tough decision; this exclusive Mortgage Bite is here to help you through the mortgage maze.
 
Do you:
        Want predictable repayments?
        Foresee major changes to your family arrangements, job or business?
        Believe rates will rise in the near future?
        Fully understand exit penalty costs with early repayment?
 
If you answered YES to most or all of these questions, a fixed rate loan may suit. It could be time to lock it in now.
 
Why should you choose a fixed rate loan?

        It will help you budget to manage your cash flow, stress free.
        You’re looking for certainty in your monthly loan repayments to the bank.
        Property owners who have a number of financial responsibilities can feel secure knowing that their repayments will be consistent, and that their interest rate is protected from further increases during the term of the fixed period.

Is a variable loan is the way to go?
 
        You will benefit if the interest rates increase.
        Minimal exit costs on early repayment (check with your lender).
 
A Variable housing loan gives flexibility.  Any surplus cash each month can help to pay the loan off faster.  Extra repayments made to the loan can also be redrawn should the funds be required elsewhere.

To Fix or Not To Fix - what would your answer be at this moment?



And The Rates Go up

clock October 6, 2009 15:39 by author Charlie | comment Comments (6)

interest rates now on the way up

 

Most expert pundits would say even Blind Freddy could have seen that interest rates were bound to rise when the RBA met today and although a rate rise of just 0.25% is pretty small, leaving the new rate at 3.25% which is still extremely low, a rise is still a rise.

It hasn't taken long for some in the real estate industry to warn that now would be a good time to buy as a rate rise could see prices increase but is this a real concern?

With Spring in the air as we enter the traditional real estate selling season coupled with the announcement of the recent natural resource contracts and the general belief Australia is moving out of the GFC, Blind Freddy could have a go at predicting the WA Real Estate Market is going to continue to firm up as we move toward the end of the year and he would most probably be on a winner here to. Some believe it already has. Maybe the RBA concur.

There may be any number of good reasons to buy real estate now but the fear of a price rise due to a 0.25% interest rate rise? Well, you tell us...



Should the Banks bank our rate cut?

clock April 9, 2009 16:54 by author Charlie | comment Comments (6)

Last Tuesday saw the RBA cut a further 25 basis points (or 0.25%) from the central interest (cash) rate, bringing Aussie rates to a 49 year low of just 3%. Almost immediately, the main retail banks either took the cut for themselves (NAB) or only passed on a 0.1% cut.

With banks going bust overseas, being nationalised or amalgamated, is this evidence that our 'strong' banks (4 of the most secure 11 banks globally are our 4 Pillars) are protecting themselves? Fair enough? If the 'cost' of the global financial crisis ('GFC') is we don't get much of the rate cut, is that better than have our banks fall over?

Or is this just greedy banks taking what's rightfully ours?

Click Comments to have your say!





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